Prosecutors have labeled it as a major scams of its nature in the UK.
Altogether 14 people have been sentenced for their role in a £28 million conspiracy to defraud over 3,500 vacation property investors.
The victims were desperate to get out of long-standing vacation property deals and went looking for help.
The majority were from 60 and 80. Over 500 of them parted with more than £10,000, and one individual paid over £80,000.
Those victimized were faced high-pressure presentations extending for six hours. They were financially worse off, possessing worthless fake "rewards" and remained trapped in costly holiday ownership agreements they frequently were unable to use.
The company at the core of the fraud was Sell My Timeshare (SMT). They collected people's money to fund the directors' opulent way of life of prestigious schooling, luxury homes and exclusive air travel.
The man at the head of the company, the company director, was sentenced to a seven and a half year jail time in January for deceptive scheme.
Recently, his spouse Nicola was one of the final three to hear their sentences.
She received a 24-month deferred imprisonment at Southwark Crown Court after admitting money laundering.
It has been a lengthy process and represents a major victory for the individuals who testified, the law enforcement and the Crown.
I first heard about SMT was in the mid-2016. The position was in the investigations unit of a broadcasting service, creating investigative programmes.
A colleague pointed out that his mum had assumed the rights of a vacation unit in a European resort and, after long-term use, had commenced searching to get out of the agreement.
It's worth mentioning how popular holiday ownership had grown with British holidaymakers in the eighties and nineties.
Vacation properties allowed people to occupy the equivalent unit each season, or trade their vacation periods with other owners who had units in other resorts. Approximately 600,000 holiday enthusiasts took up that chance.
The early surge was accompanied by a numerous accounts about dishonest operators deceptively promoting properties. They became a staple on investigative broadcasts.
The standard timeshare contract locked buyers for many years.
In that period, those investors who had enjoyed their assigned property in the sunshine for 20 or 30 years were advancing in years, and a large proportion were attempting to wave goodbye to their timeshares.
Several had declining mobility and found it difficult to access their units. Others just believed they'd enjoyed sufficient use from them. And a portion had passed away, in many cases leaving their heirs to inherit the agreements - plus their regular contributions and upkeep costs.
And that's where the friend's mum had ended up. She looked online for solutions and found SMT, a firm whose website promised to terminate her agreement.
Yet, having submitted funds and arranged an appointment with them, her family had doubts.
Additional investigation revealed numerous individuals saying they had handed over cash and achieved no result from the service. Actually, they had lost money. Significant sums.
Our team began investigating what was going on. It quickly became clear that there were questionable operators operating in the vacation property industry.
An attorney had hundreds of individual complaints waiting to sue the organization.
Reporters contacted people who had dealt with the organization and they all told the same story. They assumed the company would purchase their timeshare away from them but when they participated in a session (for which they paid up front) they were advised there was no potential buyers.
Instead, they were pushed - indeed pressured - to spend more money acquiring "the firm's incentive scheme", associated with the outfit's parent company, Monster Travel.
The nature of these rewards was not exactly clear. They sounded like a form of credit, giving access to discount travel and amenities and retail offers.
And they were reportedly "exchangeable with other owners, some time down the line.
Investing money immediately would produce an eventual payoff that would cover the firm's costs and result in the timeshare holder in profit, liberated eventually from their burdensome agreement.
An unrealistic promise? Indeed, it was.
Based on these descriptions were correct, this was a massive scam.
The technique is termed a "misleading sales."
Someone - specifically the company - "baits" the consumer by marketing a particular product and then state it cannot be provided, directing the individual towards a different, lower-quality option.
This is against the law. Armed with all the evidence we had gathered, we presented the rationale to covertly record one of the organization's sessions.
Such an operation demands commitment, energy, and compelling reasons for why this is the sole method to collect the information needed to prove wrongdoing.
With approval secured, our compact group organized a consultation with one of the firm's agents in Stratford-Upon-Avon.
Acting as a potential client hoping to get his mum free from her timeshare contract|holiday ownership agreement
Tech journalist and AI researcher with over a decade of experience covering emerging technologies and their societal impacts.